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Legal Challenges
One of the most prominent challenges faced during adult promotions platform is navigating the legal aspects of adult promotions. Each country and GEO has a different outlook on pornography, making it complex for advertisers to know where to target their ads and where to avoid promotions.
Some countries have imposed really strong restrictions on the kind of adult ads that can run. Many limit the amount of explicitness allowed to protect the users. Age verification is also a technical complication on the part of the advertisers. It's essential to comply with all the rules to avoid any severe implications later on.
Struggle With Social Media
In a time where advertising relies heavily on social media, adult promotions are locked out of all platforms. Mainstream platforms like Facebook, X, TikTok, and Instagram restrict all kinds of nudity, explicit and NSFW material, and adult content. Content filters that block all sensitive content and the ability to flag content as inappropriate or uncomfortable pose a struggle for pornography accounts on social media.
Shadowbans and account suspensions are extremely common for adult advertisers. It has reached a point where even creators who mention some NSFW stuff get restricted from their accounts. This severely hampers their organic growth and ability to reach newer audiences.
Limited Advertising Channels
Another struggle that adult businesses face is the limitation on where to advertise. Google ads prohibit all kinds of adult services advertising, including pornography, sexually explicit material, and adult-oriented products and services. The only option left is to turn to other ad networks, which allow advertisers to run ads for adult promotion. Since the options are limited, it becomes difficult for advertisers to find ad networks with high traffic.
Among all the adult advertising networks, 7Search PPC performs the best. With a large inventory of ad spaces on multiple premium websites, they offer the best quality of traffic and advanced features to ease up the entire process.
Ad Blockers
Ad blocking for adult content promotions is extremely common. Nobody wants to see unsolicited porn ads ad the very first thing on their screen. Ad blockers block out all or specific ads from appearing on the user's device. These are highly common when it comes to in-page push ads or popunder ads, which is what most adult advertisers opt for. This restricts the advertisers' exposure and reach, making it hard for them to reach their target audience.
Lack of Credibility
Another hard nut to crack is to gain credibility in the adult advertising world. Just think of the number of times you have scrolled past an ad for a sex toy on adult websites. Probably a lot. Questions like 'Is the business legit?' 'Will my product be delivered?' and 'Is the payment gateway safe?' are frequent in the minds of all. This is mainly due to the number of scammers that hide behind the face of adult entertainment.
Similar is the case if you offer an adult service like escorts, VR games, and adult websites. Users might suspect that the landing page they're going to land on comes with some kind of virus. No matter how hard you try, there's always going to be a lack of trust among the audiences when it comes to adult content.
Payment Processor Crisis
For adult businesses concerned with selling a product or a service, another big hurdle is to find a payment processor. Mainstream payment processors like PayPal, Razorpay, and Stripe do not allow any kind of transactions for adult content.
This forces them to adopt other payment processors, which could be something that the target users do not. Ultimately, this creates an unnecessary gap between adult businesses and the users who want to buy.
Societal Stigma
You've probably never seen any major brand collaborating with an adult business. The reason behind this is that brands receive backlash if they are seen even remotely associating with adult content. As a result, brands opt to steer clear of it, making adult advertisers lose out any potential reach they could have received through collaborations.
Moreover, this societal stigma follows adult brands in their own advertising. Ads need to serve their purpose without being too explicit and be mindful of all the internet users.