When running e-commerce campaigns, several mistakes can derail your efforts and waste valuable resources. One of the most common mistakes is failing to define your target audience. Without understanding who you’re marketing to, your campaigns may reach the wrong people, resulting in low engagement and poor conversion rates. Another mistake is neglecting mobile optimization. A large portion of online shopping occurs on mobile devices, so ensuring that your e-commerce site and ads are mobile-friendly is crucial. Additionally, ignoring A/B testing can limit your campaign’s success. Testing different elements of your ads, such as headlines or calls to action, helps you identify what resonates with your audience. Lastly, overlooking the importance of high-quality visuals can harm your campaign. Clear, attractive images and videos build trust and capture attention, leading to higher engagement. Avoiding these common mistakes can significantly improve the performance of your e-commerce campaigns.