When choosing a healthcare PPC network, look for the following features:
Industry Expertise: The network should understand the healthcare industry and offer services tailored to medical marketing, such as targeting patients or healthcare professionals.
Comprehensive Targeting Options: A good healthcare PPC network should allow targeting based on location, demographics, medical interests, and even conditions or health issues.
Compliance with Regulations: Healthcare advertising is highly regulated (e.g., HIPAA in the U.S.), so ensure the network follows necessary guidelines to maintain compliance.
Transparency and Reporting: Look for a network that offers detailed reporting, so you can track the performance of your campaigns, analyze your ROI, and adjust your strategy.
Customer Support: A responsive support team that understands the unique needs of healthcare advertising can be invaluable.
Advanced Features: Networks should offer features like geo-targeting, retargeting, and A/B testing to help optimize your campaigns.