Yes, NFT advertising has strong potential to drive both engagement and sales. By offering consumers digital assets that have real value, brands can increase brand loyalty and user interaction.
These assets may also act as digital collectibles or provide unique access to exclusive brand experiences, fostering a sense of community. Moreover, NFTs with resale value can create ongoing revenue streams for brands. Brands like Nike and Coca-Cola have already explored NFT campaigns, resulting in high levels of user engagement and notable sales of branded digital assets.